Download Destination Branding for Small Cities Book PDF

ByBill Baker

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“Books can be dangerous. The best ones should be labeled ‘This could change your life.’” –Helen Exley

Synopsis

Branding is one of todays hottest and most misunderstood destination marketing concepts. Baker provides much needed clarity and shows how to develop a successful brand strategy for tourism and economic development. It is an essential handbook for place marketers that demystifies branding, provides steps to reveal a community brand, and uses real world examples, as well as proven tools, templates, and checklists to launch a city brand that will generate broad stakeholder support and resonate with customers.

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