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Download and Read Management Online Book

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ByWarren R. Plunkett,Gemmy Allen,Raymond Attner

Management

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23

“A book is like a garden carried in the pocket.” –Chinese Proverb

Synopsis

The tenth edition of MANAGEMENT: MEETING AND EXCEEDING CUSTOMER EXPECTATIONS is a comprehensive survey of the principles and practices of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce two continuing themes that are woven into the chapters’ narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers’ needs and (2) the need organizations and their people have to be guided by effective leadership. An underlying theme of this edition is Enterprise 2.0, meaning the use of social media in business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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